So, you’ve used one of our logo presentations to nail down a direction with your clients. What’s next? Branding upsells baby! Don’t just explain to your clients that branding is more than a logo, show them! Most clients don’t even know what they need when it comes to branding.
This handy Branding & Identity Presentation Kit is the perfect deliverable to sell more brand graphic assets to your clients. It’s a great interstitial step into a full design kit as it leaves room for changes but still gives a great scope of application.
The Branding & Identity Presentation Kit is designed to upsell. These layouts empower you with the same tools the big agencies use to turn a $2,000 logo project into a $200k brand initiative!
Check out a live demo: http://online.fliphtml5.com/wnoyp/ewqp/?1563395007523
The Brand & Identity Presentation Kit Includes the following asset page templates in Sketch, Photoshop CC, and Illustrator CC:
Concepts, which frames what the brand is and it’s aspirations.
▪ Table of contents
▪ Brand Introduction - An intro to the brand direction.
▪ Mission Statement - The core of what ties the brand to its goals.
▪ Brand Anthem - A concise battle cry for the brand.
▪ Brand VIsion - Aspirational goals and attitude of the brand mission.
▪ Motto/Tagline - Phrasing that is brand associated.
▪ Brand Personality - Who your brand would be as a person.
▪ Brand Equities - Adjectives that dive deeper into the brand's personality.
▪ Brand Perceptual Map
▪ Voice & Tone - How the brand should sound and the tone of the copywriting.
▪ Brand Introduction - An intro to the brand direction.
▪ Mission Statement - The core of what ties the brand to its goals.
▪ Brand Anthem - A concise battle cry for the brand.
▪ Brand VIsion - Aspirational goals and attitude of the brand mission.
▪ Motto/Tagline - Phrasing that is brand associated.
▪ Brand Personality - Who your brand would be as a person.
▪ Brand Equities - Adjectives that dive deeper into the brand's personality.
▪ Brand Perceptual Map
▪ Voice & Tone - How the brand should sound and the tone of the copywriting.
Elements, which house the applications of graphics, imagery, typography, etc.
▪ Logomark - A sample of the Logo and b/w states.
▪ Logo Variations - Samples of other logo instances for the brand.
▪ Color Palette - Colors used within the brand.
▪ Graphics/Patterns - Graphic styling for branded texture and backgrounds.
▪ Photography - Samples of the brand's photographic tone and style.
▪ Fonts - The font families used for the brand.
▪ Typography - General usage for branded headlines, subs, and body copy.
▪ Seals - Official graphic versions/variations of the logo and branding.
▪ Monograms - Simplified branded logo variations.
▪ Icons - The glyphs used within the brand experience.
▪ Illustrations - Samples of the brand's illustrative tone and style.
▪ Wordmarks - Branded typographic logo or brand variations (sub-brands).
▪ Logo Variations - Samples of other logo instances for the brand.
▪ Color Palette - Colors used within the brand.
▪ Graphics/Patterns - Graphic styling for branded texture and backgrounds.
▪ Photography - Samples of the brand's photographic tone and style.
▪ Fonts - The font families used for the brand.
▪ Typography - General usage for branded headlines, subs, and body copy.
▪ Seals - Official graphic versions/variations of the logo and branding.
▪ Monograms - Simplified branded logo variations.
▪ Icons - The glyphs used within the brand experience.
▪ Illustrations - Samples of the brand's illustrative tone and style.
▪ Wordmarks - Branded typographic logo or brand variations (sub-brands).
Assets, which use the elements in the wild on real-world sample mockups.
▪ Stationary - Basic branded business system sample mocks.
▪ Screens - Mocks of devices with branded screens.
▪ Presentations - Samples of light and dark branded presentations.
▪ Office - Mocks of a branded office space.
▪ Apparel - Samples of how the brand would be used on apparel.
▪ Packaging - Mock of how the brand would be presented on packaging.
▪ Downloads - A page to link the downloadable brand assets presented.
▪ Screens - Mocks of devices with branded screens.
▪ Presentations - Samples of light and dark branded presentations.
▪ Office - Mocks of a branded office space.
▪ Apparel - Samples of how the brand would be used on apparel.
▪ Packaging - Mock of how the brand would be presented on packaging.
▪ Downloads - A page to link the downloadable brand assets presented.
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